DaVasad Comunicación Estratégica

DaVasad c + e and Augmented cpg specializes in creating on-pack augmented reality experiences.

Augmented reality (ar) is when the elements of a real world object, like your pack, are augmented by computer generated imagery to appear virtually on the screen of a computer or smart phone.

In simpler terms, it is a way for cpg brands to create rich, meaningful experiences that not only increase consumer interaction with your brand but also help reduce the costs of on-pack promotions.

Once 'pack recognition' is developed, your company can update promotions instantly or give consumers extra content at any time throughout a campaign without ever needing to redesign or reprint the packaging.

This type of campaign initiative provides a marketing solution that improves your roi and reduces your carbon footprint.

Overall, augmented reality allows you to reward your customers with the kind of personal experiences that generates precious word of mouth and give brands instant viral appeal.

DaVasad (cpg) has worked with some of the biggest brands in North America both directly and through their agencies.

We can work in any capacity from project only, short term contracts to longer term retainer agreements. We can produce initiatives either as part of any current campaign or as a separate retail promotion.